How to Plan a Successful Fundraising Event
Planning a Successful Fundraising Event
The first step website to planning a successful fundraising event is to decide on the goal of the fundraiser. This will help the event team focus on what to do in the lead up to the event and ensure that everything goes according to plan.
Aim for a higher goal than what you will need to actually spend on the event as this will give you a cushion against unexpected costs. The best way to do this is to create a budget that is specific and detailed so that you can work out what you will need in each area.
Target Your Audience
Choosing the right target audience is essential for successful fundraising events. It will help you determine who should be invited to the event and also how to communicate with them.
Essential Steps for Planning a Successful Fundraising Event
Once you have your target audience identified, it is time to start promoting the event. This can be done through a variety of different channels, depending on the type of audience you are looking to attract.
Consider a multichannel approach to promote your event, including a website, email, social media and direct mail campaigns. This will allow you to reach a wide range of potential donors while still having a cohesive message that can be adapted to each channel.
Make it easy for ticket-purchasers to share their attendance with friends on social media, using simple, shared-account sharing buttons. This will encourage social sharing and can drive up the number of people attending your event.