From stepping onto the pitch to เข้าร่วมการแข่งขันที่ เว็บยูฟ่า วันนี้ buying teams, these celebrities are more than just fans. They’re owners, players and trendsetters. From launching a football club in Wales to buying a basketball team in Charlotte, here are 13 celebrities who have transformed their fame into a major influence on sports culture.

Whether they’re showcasing their own brands or inspiring young fans, these athletes are our real-life superheroes. Their passion, grit and unwavering dedication to their craft have helped them achieve remarkable feats. However, their impact extends beyond the field, as they can transform a city or country’s image and attract investment and opportunities for growth.

From a business perspective, celebrity endorsements have become an essential marketing tool for brands. They offer a unique opportunity for companies to promote their products and build brand awareness with a highly targeted audience. In order to maximize the effectiveness of celebrity endorsements, it is important to understand how consumers respond to them.

Celebrity Influence in Sports: A Look at Star-Owned Teams

This study investigates the direct and indirect effects of sports celebrity endorsements on consumer’s purchase intentions by examining product involvement, source credibility and perceived quality as moderating variables. The results show that the direct effect of sports celebrity’s credibility on consumers’ intention to buy a low involvement product was significant, while for a high involvement product, the relationship was insignificant. Moreover, the indirect effect of sports celebrity’s credibility was also significantly higher for a national celebrity than for a global celebrity. Thus, it is suggested that future research should take product involvement into consideration when evaluating the impact of sports celebrity’s credibility on consumers’ purchase intentions.